Infographics can be a great way to create brand awareness and drive virality. They grab your attention and are shared by users and content publications alike. Best of all while social posts have a finite window in a users feed, infographics can be a great referral source for years which makes it an SEO gift that just keeps on giving. Below I’ve outlined some key strategies to make your first infographic a successful one.
Tell a great story
Behind every good infographic is a compelling story. As a first step, you want to figure out what that story is and how you will present it. Unique data and interesting facts about your industry are always a great place to start. For instance at SOL REPUBLIC we told the story of how people in the 21st century listen to music. Whatever your story, it is has to be somethingrelatable to a fairly large audience or a loyal fan group.
Gather all the facts and write them down in a document as the foundation for your infographic and be sure to use credible sources. Presenting inaccurate data can backfire quickly. Formulate the data points into smaller sub-stories that tie into the main story. Infographics should be designed to answer questions that people have been thinking about but haven’t taken the time to look up. A good infographic leads to more discussion and comments whether or not it is in agreement with the facts you have presented. For instance, with our infographic these were two questions that led to more conversations in the comments:
- What ways do people discover/share music? (i.e. Youtube vs. Radio vs. Friends)
- What are the most popular music streaming apps: (i.e. Spotify vs. Pandora vs. Rdio)
Visualize the data
Once you have identified the sub-stories, you want to begin to visualize that data. Before you get a designer involved, build some preliminary visuals of the data to see what it could look like.
- Mix it up with bar and line graphs
- Get creative and use images and icons to enhance the visuals.
- No need to re-invent the wheel, look for inspiration by seeing infographic examples on Google and Pinterest.
A great visual that shows the magnitude of the number of iPhone sold
Make it Beautiful, Readable, and Branded
It’s now time to hand over your document to a designer and have your infographic come to life. Whether you are working with an in-house designer or a freelancer, you want to clearly convey the objectives of the infographic and maintain your brand aesthetics.
- Use a color palette that matches your brand, and make the data points visible with contrasting colors.
- Keep the infographic to a manageable size and space it out. Too much concentrated data can overwhelm users.
- Have a larger version of the infographic so users can click-through to zoom in on the infographic. It’s frustrating when an infographic is not easily legible.
- Mention your name in the title and have your logo visible in the footer. Nothing too prominent to take away from the visual but it should be recognizable.
Make it Viral
- Include the standard social share links in clear view top and bottom of the page so users can easily share with friends.
- Have the share copy mention your name in the first line so users who view it associate the infographic with your brand.
Make it count
All your handwork will go to waste if your infographic is never seen. Prepare a launch strategy on how it will be unveiled to the public.
- Set a launch date and tease data points on your socials to get your fans excited.
- Partner with businesses in your industry to share the infographic and reach out to bloggers in your space. Infographics make for great content and bloggers usually chomp at the bits to get one of these. Just make sure they correctly link back to your site or landing page.
- Give an exclusive first look to a large publisher. While there are tradeoffs, the benefits of brand exposure can outweigh the costs of losing the potential direct traffic. For instance we took a strategic approach to share our infographic on Mashable which led to 8K+ shares and 100K+ users being introduced to our brand.
- At launch, post to all your socials and your blog, and be sure to use hashtags and other meta keywords that are commonly searched. For instance a no-brainer is #infographic.
- Got a newsletter? Include the infographic.
- As most infographics are images, ensure you have properly used alt-tags so it is easily discovered on search engines.
- Tell a compelling story with interesting facts about your industry
- Provide information that will spark discussion and heated debates
- Design your infographic to be legible, shareable, and SEO friendly
- Have a launch strategy to set your infographic up to succeed
- Partner with bloggers and industry partners to get the word out.