Problem: Need a way to provide select offers or explain how to redeem offers. 

Solution: Created a targeted URL pop-up. When user clicked through a specific link a pop-up would appear with additional information 

Example 1: Pop-up for newly referred customers.  A good way to drive lead generation and first time purchasers. Resulted in More leads and Purchases above Average order Value. 

Example 2: Pop-up to explain how to redeem offer. Resulted in fewer abandoned carts and more customers completing the offer.